Tips for Giving Tuesday #GivingTuesday

If you are working with a charitable organization, Giving Tuesday is a resource worth investigating. They provide high quality campaign materials for marketing and fundraising. I highly recommend participating in #givingtuesday! They have tons a inspirational materials, like:

Did you know that each year, an estimated $4-7 Billion USD is in corporate matching gift funds goes unclaimed? Make sure you ask your donors if their employers will match their donations to your cause!

1. Know about Giving Tuesday

GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world. Their key messaging is:

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  • GivingTuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and the world.

  • GivingTuesday was created in 2012 as a simple idea: a day that encourages people to do good. Over the past 9 years, this idea has grown into a year-round global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

  • GivingTuesday is an opportunity for people around the world to stand together in unity⁠⁠—to use their individual power of generosity to remain connected and heal.

  • People can show their generosity in a variety of ways during GivingTuesday⁠⁠—whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, everyone has something to give and every act of generosity counts.

  • At a time when we are all experiencing the pandemic, generosity is what brings people of all races, faiths, and political views together across the globe. Generosity gives everyone the power to make a positive change in the lives of others and is a fundamental value anyone can act on.

  • GivingTuesday emphasizes opportunities to give back to communities and causes in safe ways that allow for social connection and kindness even while practicing physical distancing.

  • We all have gifts to give, and with social media, online giving, delivery, mail, and phones, there are limitless ways to use your generosity to support others.

2. Know the date for Giving Tuesday

The date for 2021 will be Tuesday, November 30.

3. Prepare unique campaign materials

The GivingTuesday organization provides tools and resources to help organizations with their campaigns. They focus on tools for Individuals, Nonprofit Organizations, and Companies. Check out their website:

4. Have a strategy for delivering your messaging

The Giving Tuesday organization provides clear advice on how to maximize this opportunity. Here are a few of the suggestions from their website:

  • Use the hashtag #GivingTuesday – the buzz amplifies your reach by expanding your normal audience + encouraging new supporters to get involved with your nonprofit! (Please use “camel caps” in your hashtag for accessibility!)

  • Start planning for how you’ll show up virtually on Nov 30. Produce a few Facebook or Instagram live streams throughout GivingTuesday and show off your mission! Check out our Virtual Rally Toolkit for tech tips and ideas.

  • Send your supporters a calendar invite. Literally. Attach an .ics calendar invite file to your email (or use something like Add Event). You should provide exact instructions for what you’d like them to do on GivingTuesday including a link if you want them to donate.

  • Start a series of emails to build up anticipation of the big day. One a week to start, then build as the days get closer.

If you need support to create a campaign and schedule these messages, Foreverbird Studio can help you to get everything set up. Schedule a free consultation appointment or check out the free Friday Sessions to get started. Visit their website for more details and tips for Giving Tuesday